The fact that Facebook is so focused on their community makes it a very
powerful marketing tool, if you use the site correctly. The idea is
that you want to help encourage people to recommend your profile,
product, service, application, and content to others.
In order to achieve success on Facebook, this viral nature needs to
exist. And, it will naturally if you create things that others find
interesting, helpful, or just plain neat.
Are you unsure of how to take advantage of the viral nature of the
site? Your number one goal is to make sure that all of your content
somehow relates to the product or service you're trying to promote on
the site. Here are some tips.
" Videos and Photos
Take advantage of the fact that Facebook allows you to upload photos
and videos. Make sure that they are interesting and have value to the
users. However, don't just upload it. Encourage people to rate them and
pass them along to their friends.
" Applications
This is a powerful tool for Facebook. It is worth the effort to put
together an application that is fun and also relevant to what you're
trying to accomplish. Applications are one of the most viral aspects to
the site. Once someone adds an application, they are automatically
encouraged to invite their friends to also participate in it.
" Start a group
If your group is interesting enough, people will invite their friends
to join. Start a group that is helpful and informative, or just plain
fun. If you do that, it will be even more appealing to others.
No matter what you do on the site, it is helpful to put yourself in the
place of the members of your community. What kinds of things would
encourage you to participate and eventually buy your product? Why would
you recommend something to your friends? Carefully think about your
answers and then apply them to your Facebook business.
YOU NEED TO PARTICIPATE
When it comes to social networking, you pretty much get out of it what
you put in. We've talked extensively about the idea of building a
community. But, it's important to realize that you can't expect your
community to run on autopilot. You need to be involved with it on a
constant basis, or hire someone to be involved with it.
If you don't participate, this will not attract other people to you.
People will quickly get bored with the community you're trying to build
and eventually find other things to do on the site. This will result in
lost sales.
Log in often. Answer messages and emails. Put new content on your
profile. Post to the group and encourage participation and discussions.
All of these things are especially important in the beginning. However,
you always need to be involved to make it a success.
HOW TO MEASURE SUCCESS
When it comes to Facebook, it is very easy to measure success.
Everything that you do on Facebook to build your business relate to
building and engaging a community. If you go through all that work to
find people to be part of your profile, and to get them to participate,
this is not a good thing. T
But how do you know if there is something wrong with your approach or
if it will just take a while to really get the community going? It's a
little difficult to measure because it all depends on how much time
you're spending on it. If you spend an hour a week, then you're success
may not be as immediate.
If you're spending a lot of time, however, the fix isn't necessarily to
spend more. You also need to evaluate if the activities you're choosing
are right for your overall goals. If you change your tactic slightly,
your results may change.
So, your measure of success can be gauged by the level of participation
in your community. Once people start participating, the sales will
follow. If the participation is not where you want it to be, you'll
need to evaluate why this is the case.
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